Adult Web Design

Why you need video in your website ?

Your writing might show off your personality, but it’s just not the same, and I suppose it makes sense.
Text-based content is a very one-dimensional medium.
Video on the other hand is a triple threat.
Not only can people hear you, they can read whatever it is you’re writing (I tend to write on a white board).
But most importantly, people SEE your body language.
They see your eyes, your smiles, your laughs, your nervous ticks (if you have any), and much, much more.
And that’s the secret.
Body language communicates more information than you could ever HOPE to write.
Now what does this have to do with rapport? And likability? And building a business?
So here is some reasons why you need video in your website:
 
Build Trust with Users – It can be very hard to build trust with users and foster a real connection. One way to bridge the gap and showcase how ‘real’ you are is with videos that showcase the people behind the company. When people get to see behind the scenes and gain insight to who they are actually dealing with, they are much more likely to form a bond as you have humanized your company to them. This is one of the most important things you can do to help build trust with users. Think of the difference in trust levels between the mom and pop store where you know the people behind the counter and giant corporations who are faceless.
 
Stand Out from the Crowd – Surprisingly, video is still underutilized as a form of social marketing. Most people who are using it focus mainly on YouTube, which while being effective, leaves the door open for Snapchat, Facebook, Instagram and Twitter. If you start creating compelling video content on these channels and establish yourself early you will get ahead of the competition.
 
Inform visitors - There is so much information on your site, with an introductory video, it's an easy and interesting way to provide your target audience and visitors with an understanding of what the company does without them having to read through a bunch of text. Still not sure if you should add a video to your homepage? tmg Custom Media, says that "60% of respondents said they would watch video previous to reading text on the same webpage, and 22% said they generally liked watching video more than browsing text for examining business information".
 
Give them Direction - Do your visitors know what to do next after landing on your homepage? Sometimes they have no idea where to even start. With your video, you can provide each visitor with some sense of direction. You may have talked about something that interested them. This especially comes in handy when showing people using your product or when mentioning how your service can bring them results. They will want to learn more about that product or service.
Something interesting and different that some companies have implemented into their introductory video is lead capture forms. Everyone wants to generate more leads, some companies actually ask you to enter your email to continue watching a video.
 
Quickly Deliver Your Message - Unless your website visitors have crazy speed-reading skills, it is a safe bet that they digest information they see and hear faster than information they read.  Because of this, a custom video is a great way to get your message across in a format visitors will quickly and easily digest.  We’re not saying video should completely replace written content, but it is a great complement to your copy and will strengthen your message overall.
 
Give Your Company a Personality - You can claim to be a hip, cool, fun company that is dedicated to solving its customers’ problems and delivering on their needs until you are blue in the face (or would that be blue on the webpage?). But why not use a video to drive home that message?
Sure, those “get to know us” profiles where your employees talk about their cat or underwater basket-weaving hobby are great, but what better way to accurately present your company culture and personality than through a custom video of your team in action.